There are 2 major groups of ceramicists - The traditional studio/shop and the contemporary studio. The contemporary studios are pretty much on-line and use to the social media aspect of the internet. However it appears (nothing really scientific in this observation) that only about 10% of the traditional studios use computers in mass connecting. It's not to say that they are computer illiterate, they just prefer snail mail and phone or face to face over the internet. Our challenge is to let all these other ceramicists that are not "connected" on the web to understand what huge resources that they are missing out on. The question is "HOW" do we connect them.
Monday, October 26, 2009
How do we connect them?
There are 2 major groups of ceramicists - The traditional studio/shop and the contemporary studio. The contemporary studios are pretty much on-line and use to the social media aspect of the internet. However it appears (nothing really scientific in this observation) that only about 10% of the traditional studios use computers in mass connecting. It's not to say that they are computer illiterate, they just prefer snail mail and phone or face to face over the internet. Our challenge is to let all these other ceramicists that are not "connected" on the web to understand what huge resources that they are missing out on. The question is "HOW" do we connect them.
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I agree. So many studios have websites that are dead or haven't been updated in 6 months or more. A website is a brochure for your business. But without updates, the customers get the impression you don't care. Keeping your website fresh is just as important as ordering new bisque (and dusting it off once in a while!)
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