So first of all, let's get past whether or not we love Martha. The truth of the matter, friend or foe, if Martha endorses something it sells! In the last week on both her show and the Rachel Ray show Martha talked about making a Creche (Nativity). Not only did she talk about it, she showed it. Original air date of Nativity was 12-25-2007. Her story of digging through a room of hundreds of molds (for most shops it would be thousands of molds) and finding here there and everywhere all of the pieces to this great Duncan (she did not identify the mold company) large nativity. She did exaggerate the piece sizes, but it is still a large set. Martha poured her own set, cleaned her own greenware, glazed them and fired them. She didn't have it done for her, she did it herself. Many media outlets tried to to elude she sculpted them, but Martha did not make that statement.
So here's the crust of the matter. Martha Stewart got tickled by scrapbooking - now she has one of the most extensive scrapbooking lines in stores. Several gondolas in Micheal's are filled with all sorts of Martha scrapbooking tools and supplies. Imagine Martha Stewart bisque, Martha Stewart molds, Martha Stewart tools, Martha Stewart paints. . . I think you get the idea.
The fact is getting ceramics to be more visible in major market arenas.
The fact is getting ceramics to be more visible in major market arenas.
I think it is a great idea. Martha Stewart sells and we need to have as many people as we can in the business.
ReplyDeleteCan you imagine if Martha Stewart promoted the classic molded ceramics what an impact it would have on the business of paint your own ceramics!
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