You might be wondering why there is a picture of the cover of Good Housekeeping in this blog entry. So let's play detective:
It's the first cover of 2010
It's one of Americas most respected women's magazines
But here's the real reason . . . the cover is color coded in Turquoise - The PANTONE color of 2010.
Some people who seem to know far more than the rest of us, say sure CAG, yadah, yadah, yadah. . . . no one cares about colors or themes of the year. No one cares about SMART marketing or what words like sustainability mean. You prefer to say "We just want to make a ton of money again in ceramics."
So that being the case, Good Housekeeping and over 75% of the other popular newsstand magazines are just in rare coincidence that they are using Turquoise as a theme color for their 2010 first issue as well.
If we visited your shop tomorrow, would it scream 2010 we are here and ready to serve our customers. If you have a storefront and someone is walking down the sidewalk, do they feel you are a the place for them to stop in for 2010? Are you more concerned about blowing some left over Christmas bisque, or enticing them to come in and create a "LOVE MACHINE" of ceramics for their sweetheart? If you have a web page does it scream, "I'm the one for your needs in 2010!"
Good Housekeeping didn't just play into this cover design by happen chance. And the flow throughout the inside follows the 2010 color schemes. So now you say OK we get it, why so much emphasis on color? Ceramics is a color based art/craft form. Color means something in this industry. The proper use of color is vital to a quality piece.
the ceramic studio that will build a sustainable business in 2010, will have to be learning how to bust out of the box of tradition, and conform to the brilliance of creativity. Let us know if your shop is in the box or bustin' out!
