What a beautiful contemporary headquarters this company called ENESCO has. So a few questions to you as ceramicists. . .1. Do you know what ENESCO does?
2. Do you know what artists ENESCO has represented?
3. Do you understand the concept rags to riches to rags again?
OK, enough quizzing. As a artist/craftsman your greatest dream might be to have your designs in stores across the globe. A very noble aspiration. In toady's marketplace it is almost impossible for you to be able to pull something that off on your own. Unless of course you just won the POWERBALL lottery for like 100 million dollars. But let's say your Sam Butcher in 1989 a company comes along and spins your humble world of artistic rendering into a multi-million dollar industry, literally overnight. In case you don't know Sam Butcher is the artist responsible for Precious Moments.
In our upcoming issue of BLUEPRINT Volume2 Issue 2 March 15th, 2010. We will be talking with the marketing people at ENESCO and have some special interviews with some of the past artists who went from Saturday market vendors, to world wide celebrities with the aid of ENESCO. But what happened next? Join us and learn how this "tidal wave" process of fame can help or hinder the long term relationships developed by the artist/crafter.
No comments:
Post a Comment